THE RISE OF FAKE PATIENT REVIEWS
Time and time again, patients have revealed that they trust online reviews over referrals from their friends and family. And that makes sense – why go to a practitioner just because one person referred you when you can see online reviews by twenty “unbiased” people saying they weren’t happy with their service?
There’s a clear motive for malicious individuals to play this system to ward prospective patients away from one practice and lead them towards another. These fake reviewers are leaving more and more of these fake reviews on the profiles of successful practices to turn the profits their way. And this practice is on the rise.
VALUE YOUR REPUTATION
Don’t allow others to control your online reputation. Grow your practice successfully instead of allowing fake patient reviews to funnel money into someone else’s pocket.
WHY IS THERE AN INCREASE IN FAKE PATIENT REVIEWS?
Fake reviews are on the rise – this is a fact. Another fact to keep in mind is that this phenomenon is increasing due to one thing: profit. Somewhere out there is an individual that is going to profit in some way from the tarnishing of your business’s online reputation. But who could it be?
VALUE YOUR REPUTATION
Don’t let your practice be brought down by fake patient reviews aimed at bringing down your reputation and bringing money into someone else’s pocket.
It may seem like these fake reviewers strike randomly, but it is possible to protect yourself from the false negative reviews that are aimed to lower your rating and prevent your practice from making a great impression on a researching client. But how can you actually protect your business’s reputation?
