If you have received reviews that you think fall into the “fake” category, there are a few things you can do – and we’ll get to that in the next section. But first, you should focus on how to protect yourself from fake patient reviews and make sure your later actions are just band-aid efforts to deal with negative reviews as they come up.
Here’s what you can do:
Build more and more positive reviews
The best thing you can do in any situation, even if you are overbooked with patients who love you, is constantly work to earn new positive reviews.
Whether you train the front desk staff to remind the patient about your profile preferred review site, ask the patient yourself at the end of the appointment, or have a Call to Action linked to your review sites in a follow-up email or text, you should be doing something.
In fact, the best way to protect yourself against the impact from any negative review, fake or real, is to have so many positive reviews from actual patients that a single negative review doesn’t impact your score. Not to mention having a high rating and many great reviews that coming in frequently means that your practice is likely to have many new patients coming in after they view your great online profiles.
Monitor your professional profiles
Any place on the internet that bears your name, the name of your practice, or professional group should be managed and monitored to best protect against competitors or malicious individuals from taking over and bringing down your reputation down. And if you aren’t managing your profiles, this could be happening all without you knowing.
Even if you haven’t set up an account, it’s likely that you have one anyway. Google creates pages for locations that then allows people to leave reviews and fill in the vital information (Name, Address, Phone, Hours) for you.
Instead of leaving the internet to run itself, take control. Invest time and energy into finding all of your accounts and profiles, correcting the information uniformly across all of them, and curate the reviews and ratings for each one. To make things even easier and less of a hustle on your end, there are reputation management tools directly to the medical industry, like RepCheckup, that understand your specific needs and can handle the entire process – from finding and wrangling all of your profiles to managing and responding to reviews.