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THE RISE OF FAKE PATIENT REVIEWS (AND WHAT YOU CAN DO ABOUT IT)

Time and time again, patients have revealed that they trust online reviews over referrals from their friends and family. And that makes sense – why go to a practitioner just because one person referred you when you can see online reviews by twenty “unbiased” people saying they weren’t happy with their service?

There’s a clear motive for malicious individuals to play this system to ward prospective patients away from one practice and lead them towards another. These fake reviewers are leaving more and more of these fake reviews on the profiles of successful practices to turn the profits their way. And this practice is on the rise.

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WHAT IS A FAKE PATIENT REVIEW, ANYWAY?

To some, all reviews look the same – so how can you really tell the difference between a truthful and fake review? We’ve put together a comprehensive checklist to help you decipher the reviews that are representing your business online.

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VALUE YOUR REPUTATION

Don’t allow others to control your online reputation. Grow your practice successfully instead of allowing fake patient reviews to funnel money into someone else’s pocket.

FAKE PATIENT REVIEWS - POSITIVES AND NEGATIVES

Not all reviews are created equally. The problem with fake reviews, whether they’re positive or negative, is the red flags they send off in the minds of users and with the review websites.

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WHO'S BEHIND ALL THESE FAKE PATIENT REVIEWS?

We’ve lined up the usual suspects in cases of fake reviews, and it’s quite the line-up. Gain more insight into who is behind the fake reviews left on your profile and view helpful examples of their signature messages.

Who are These Fake Reviewers?

WHY IS THERE AN INCREASE IN FAKE PATIENT REVIEWS?

Fake reviews are on the rise  – this is a fact. Another fact to keep in mind is that this phenomenon is increasing due to one thing: profit. Somewhere out there is an individual that is going to profit in some way from the tarnishing of your business’s online reputation. But who could it be?

Who are the Perpetrators?
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VALUE YOUR REPUTATION

Don’t let your practice be brought down by fake patient reviews aimed at bringing down your reputation and bringing money into someone else’s pocket.

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HOW YOU CAN SPOT A FAKE PATIENT REVIEW

To some, all reviews look the same – so how can you really tell the difference between a truthful and fake review? We’ve put together a comprehensive checklist to help you decipher the reviews that are representing your business online.

How You Can Spot a Fake Review
HOW TO PROTECT YOURSELF FROM FAKE PATIENT REVIEWS

It may seem like these fake reviewers strike randomly, but it is possible to protect yourself from the false negative reviews that are aimed to lower your rating and prevent your practice from making a great impression on a researching client. But how can you actually protect your business’s reputation?

Protect Yourself
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HOW TO HANDLE A FAKE PATIENT REVIEW

Sometimes, you just can’t prevent other people from doing something bad. If you’ve found yourself dealing with a fake review on one of your profiles, there are steps you can take to mitigate the problem and better brace for future attacks. Here’s how.

How to Handle Fake Reviews
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